Brand Guidelines

Brand guidelines, otherwise known as a ‘brand book’, can include details of your mission statement, business principles and ethos. It should be shared with all staff so that everyone feels a part of your brand story and understands how to communicate the personality of your business.

It will be used as a toolkit in the development of any new company materials, whether it be printed items such as letterheads, a new marketing brochure or digital projects such as e-flyers or social media pages.